Posts Tagged ‘hybrid content development’

What is article marketing?According to Wikipedia, Article marketing is a type of advertising by writing short articles related to business’ respective industry. Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a ‘bio box’ and ‘by-line’, which include references and contact information for the author’s business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.

Most people think of magazines when they think of the word “articles”. Just to be clear, when I speak of articles in this text, I will be referring of articles that are published electronically. This has become a mainstay of online marketing.

I would like to bring your attention to one of the most important aspects of the definition listed above is this:

Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a ‘bio box’ and ‘by-line’ that includes references and contact information for the author’s business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.

This is the very essence of article marketing as it relates to online marketing activity. There is also one other VERY important factor as it relates to article marketing. A good article always allows the reader to click away from the article having learned something significant about the subject matter of the article.